Assoc. Prof.Chi Sheh

University of the West (UWest), USA

 Dr. Chi Sheh is an Associate Professor at University of the West (UWest), teaching in the areas of finance, accounting, statistics, and economics. Dr. Sheh's research interests has centered around ways to apply Buddhist philosophy and Humanistic Management principles to corporate and investment decisions, including the inclusion of environmental, social, and governance (ESG) factors. He recently published a book chapter titled “A Buddhist Perspective on Humanizing Business”, where he lays out practical implications of Buddhism for Humanizing Business.

Dr. Sheh is the Director of the UWest Socially Responsible Investment Fund, where he directs MBA students in the selection of socially responsible companies, mutual funds, and ETFs based on detailed analysis of financial data as well as ESG metrics. Dr. Sheh is also the founding advisor to the Sustainable Investing Club at UWest, which seeks concrete and practical ways to make investing more sustainable, and in the process serve as a platform to foster innovative ideas in sustainable investment. His professional experience also includes working as a financial analyst for Enron Corporation, in the areas of Power Trading, International Energy and Water Project Development, and Commercial Energy Risk Management and Services.
Title: Unlocking Creativity and Innovation in Business with Generative AI
Abstract: Generative Artificial Intelligence (Gen-AI) has emerged as a powerful tool with the potential to revolutionize business model innovation (BMI). We delve into the conceptual foundations of Gen-AI and its impact on BMI. We explore how Gen-AI influences various aspects of business models, from product/service innovation to process optimization. Through a qualitative content analysis, we identify key propositions and discuss industry examples. Our findings provide practical insights for organizations seeking to leverage Gen-AI for new or improved business models.

Assoc. Prof. Mimi Fitriana

International University of Malaya-Wales, Malaysia

Mimi Fitriana Zaini, Ph. D is an associate professor at the International University of Malaya-Wales Malaysia. Dr Fitriana’s research interests include Cognitive and behavioural assessment, Trauma recovery & resilience, Mental health and well-being, Family Functioning, Addictive behaviours, and Cyber Psychology. She has published more than eighty papers in Scopus-indexed/WOS and other indexed journal publications. Dr Fitriana succeeded a total of fourteen research grants, Local and International, for the past five years and received several best paper awards, best presenter awards and innovation awards. Her involvement in community engagement as the Clinical Psychologist with a few local NGOs, has contributed to MHPSS program, especially during the COVID-19 where she served as the project leader. Dr Fitriana has also collaborated with a few other International NGOs for mental health and education programs. She has been actively invited by many International Conference, Seminars, Webinars, Talks and Forums as the speaker. Dr Fitriana also serves as the trainer for a few trainings conducted by the Universities, NGOs and Offices.
Title: Digital Mental Health: Development of Technology Assisted Intervention Strategy for Family with Single Parenthood
Abstract: Digital mental health (DMH) has been a perennial discussion among researchers for its services are pertinent for the purpose of assessment, support, prevention, and treatment in mental health. The influence of technology and digital competency is significant to help enhance psychological and mental well-being among the family members especially with the single parenthood experiences. This study therefore, aimed to enhance the mental health of the single parenting family using DMH services. Its focus was on the development of technology assisted intervention strategy for the single parents using intra-familial approach to establish DMH. The study focused on family communication patterns, family functioning and family organization models for problems identification using a need analysis procedure.  Survey was utilised online to identify the contributing factors affecting the problems of the family in the single parenthood. Using purposive sampling technique, 100 single parents, age ranging from 30 to 60 years, were recruited from the Malaysian Single Parents Community, via the digital platforms for completing the online survey. The Revised Family Communication Pattern Instrument   and Family Functioning Scale were used with psychological burden questions developed to measure the mental health of the single parents before, during and after COVID-19. The survey included Technology competency, involvement and accessibility to measure the usage of technology for DHM development purposes. The study indicated family communication problems and family dysfunctions which derived into further mental health and other psychological problems among the members in single parenting family. It was found that single parents developed different patterns of family communication and family organization to function the role as a single parent at home. It was also indicated that the needs of digital technology to have establish intervention strategy implied significant demands in this IR 4.0 digital family.
Keywords: Digital mental health, Technology Assisted Intervention Strategy, Need Analysis, Single Parenthood


Assoc. Prof. Junkai Li

Tianjin University, China

Li Junkai, Ph.D. in French Linguistics, is an Associate Professor and MA supervisor at the School of Foreign Languages, Tianjin University. He was a visiting scholar (2017-2018) and associate researcher (2021-2023) at the Centre de recherche sur les médiations (Crem UR3476) at the Université de Lorraine, France. His research focuses on French Linguistics, Phonetics and Phonology, Applied Linguistics, and Contrastive Linguistics. Dr. Li Junkai is author of a French Textbook and a monograph on French interphonology. He has obtained several grants at university level, municipal level and provincial level. He has published more than ten scientific articles in SSCI, A&HCI, SCOPUS or ERIH Plus indexed journals, including Journal of French Languages Studies, Langue française, Lidil, and Synergies Chine. Dr. Li has also presented his work at international conferences throughout the world, such as in Canada (2017), France (2017, 2018), Japan (2017, 2019, 2022), Belgium (2018), Poland (2021), South Korea (2023) and Singapore (2023).


Title: Multilingualism in China’s Foreign Language Education
Abstract: Multilingualism is a pivotal concern, both within societal dynamics and educational frameworks. China is actively pursuing an educational policy aimed at broadening the array of foreign languages integrated into its curriculum. This talk explores the implementation of multilingualism within China's educational landscape. Initially, we trace the historical evolution of foreign languages taught in modern Chinese educational institutions. Subsequently, a statistical analysis is conducted to assess the contemporary status of multilingual development in Chinese schools and universities. Finally, attention is directed towards identifying the challenges inherent in promoting multilingualism within China's foreign language education sector. Through this comprehensive examination, a deeper understanding of the complexities surrounding multilingual in education in China emerges, offering insights essential for effective policy formulation and implementation.
Keywords: Multilingualism, Education, Foreign Languages, China